We have attracted several audiences by following common conventions of thriller films and also dramas in our piece. We tried to create enigma for audiences of thriller films in our opening through the last clip of our film introduction, featuring the female character who is believed to be gone - confirming to the audience that she is infact still alive, however she is in serious danger. Our film also appeals to fans of dramas, as there is a strong focus in our film of the emotional distress that the main character is going through, we have tried our best to induce sympathy so that the audience can relate to the character as much as possible.
Along with addressing the common conventions of popular film opening with the same genre we will also advertise for the screening on billboards and through relevant newspapers and magazines targeting the correct age group that we are targeting for our film. The more mature grouop that we are targeting will acknowledge the adverts and be attracted at completely different places and by different advertising stratergies. We would also rely a great deal on word of mouth spreading and attracting people to the screenings.
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